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Marketing Manager

We are looking for a commercially minded Marketing Manager who can turn marketing ideas into sales results. You will lead marketing initiatives, driving customer traffic, increasing sales, 

strengthening brand awareness, and supporting the growth of our retail stores and e-commerce channels.


Job Descriptions

1. Commercial Marketing & Sales Growth

  • Develop marketing strategies that drive sales, customer traffic, and revenue growth.

  • Plan and execute promotional campaigns, seasonal offers, product launches, and sales initiatives.

  • Work closely with a sales team to achieve sales targets.

  • Identify opportunities to increase customer spending, repeat purchases, and conversion rates.

  • Measure campaign performance and recommend improvements to maximize sales results.

2. Brand Strategy & Marketing Campaigns

  • Develop brand strategies aligned with the positioning of Kapal-Laut and Blink.

  • Create engaging campaigns that attract target customers and strengthen brand awareness.

  • Ensure consistent brand messaging across stores, social media, websites, and other marketing channels.

  • Plan and execute in-store promotions, events, and visual merchandising initiatives.

3. Digital Marketing & E-commerce

  • Develop and manage digital marketing strategies across social media, SEO, paid advertising, email marketing, and influencer collaborations.

  • Drive online traffic, engagement, conversions, and e-commerce sales.

  • Work with the e-commerce team to improve online shopping experiences and campaign effectiveness.

  • Monitor digital marketing performance and optimize campaigns based on results.

4. Market Research & Customer Insights

  • Monitor market trends, competitors, and customer behavior to identify growth opportunities.

  • Analyze sales data, campaign results, and customer insights to support business decisions.

  • Recommend new initiatives to improve sales performance and market reach.

5. Budget & Performance Management

  • Manage the marketing budget and allocate resources effectively.

  • Track marketing KPIs, campaign ROI, and sales performance.

  • Prepare regular reports and present actionable recommendations to management.

6. Partnerships & Business Development

  • Identify and develop partnerships, collaborations, and promotional opportunities.

  • Explore new channels and initiatives to attract customers and expand market reach.

  • Collaborate with internal teams to ensure marketing activities support overall business objectives.

Requirements

  • Minimum 2 years of experience in marketing, preferably in jewellery, fashion, beauty, or retail.

  • Proven ability to develop marketing campaigns that drive sales and business growth.

  • Strong commercial mindset with a focus on revenue, conversion, and measurable results.

  • Experience in digital marketing, social media, paid advertising, and e-commerce.

  • Strong analytical skills and the ability to interpret sales and marketing data.

  • Creative, proactive, and capable of turning ideas into effective campaigns.

  • Excellent communication, presentation, and interpersonal skills.

  • Ability to work collaboratively with sales and other departments.

  • Passion for jewellery, fashion, and customer experience is an advantage.

  • Bachelor's degree in Marketing, Business, or a related field is preferred.

What We Offer

  • Competitive salary.

  • Performance-based bonuses, where applicable.

  • BPJS Health and Employment coverage.

  • Opportunities for career growth and professional development.

  • The opportunity to shape marketing strategies and drive the growth of two distinctive jewellery brands.


Please send your update CV to hrd@kapal-laut.com.

WhatsApp:+628123816794